Sales Development Representative

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VM is a visual marketing agency working in the property industry, with clients who design, build, supply and fit-out buildings, to those who own them, buy them, sell them or let them.

We are a challenger brand, and plan to become the leading provider of creative marketing services to the real estate industry in Ireland and the UK. Our services include Marketing Strategy & Planning, Video Production, Design & Animation, Photography, Web Design & Development, Social Content & Calendars.

Your role at VM

VM Digital is looking to grow its team by finding a bright, ambitious SDR who is tech and software savvy, to book qualified discovery meetings through outbound prospecting to target accounts in the key verticals including Residential & Commercial Property Developers; Real Estate Investors & Funders; Agents; Providers to the industry from design to build to fit-out to Financial Services & Legal.

Day to Day

  • Via phone, email and social, execute creative outbound prospecting to generate leads and identify, engage, qualify, and book meetings with key decision-makers in target companies
  • Follow up and qualify inbound leads in a timely manner.
  • Book appointments for the sales management and seamlessly transition the account once an appointment has been set.
  • Update CRM as you go.
  • Show your skills by understanding software tools to reach out help engage audiences.
  • Nurture relationships with mid-level to senior executives in SME’s across Ireland and the UK.
  • Collaborate with your assigned manager on account penetration tactics.
  • Achieve monthly KPI’s (see below) of daily contacts by phone and email, lead qualification/MQLs, meetings/SQLs and opportunities.
  • A sales script will be developed, highlighting values, offering and positioning of VM with questions in order to clarify the appropriateness of the prospect.
  • Close sales directly in time.


  • 2- 4 years of previous B2B Sales Development / Inside Sales experience – this is not an entry-level position
  • Prior experience working with HubSpot, Sales Navigator, and similar tools will be important
  • Excellent written and verbal communication skills are paramount as this role in many cases will be the first impression a buyer has of VM.

Personal Attributes

  • Possess a mature, professional, empathetic and confident phone personality
  • You are fearless and get energy from talking to people.
  • You’re able to convince people to consider options beyond that of which they have already considered or discovered themselves
  • You’re well organized with effective time and activity management skills
  • You’re goal-oriented (You will have monthly and quarterly goals) and self-motivated
  • You are eager for coaching and have a passion for developing your sales skills
  • You are eager for the opportunity to apply your experience, knowledge and passion to help our organization grow and scale.

Perks & Benefits

  • Competitive remuneration including salary, target incentives and bonuses
  • Fitness reimbursement (gym membership)
  • Flexible holidays
  • WFH flexibility
  • Mobile Device & Laptop

KPI’s will include

  • New leads identified from provided target groups
  • Calls made
  • Conversations had
  • Emails Sent
  • Meetings Scheduled
  • Social Flirting
  • Upgrade Opps Created
  • Dormant Clients brought back to life
  • Opportunities Created
  • Sales Wins
  • Demos Completed
  • Sales Qualified Leads
  • Pitches (in time)
  • Contacts Added

To apply, please send on your CV with relevant experience to me –